The Switch! — The Newsletter That Connects the World
Deals, vendor spotlights, community stories, and news — delivered monthly by BERTHA to buyers and vendors across the African diaspora.
Join the Community
Free monthly edition of The Switch! for shoppers and vendors.
Now Available
Read the Latest Issue
September 2026 · 15 min read
A New Global Economy is Rising
Platform updates, the $4T diaspora economy report, a vendor spotlight, the stablecoin desk, city dispatches from Baltimore to Accra, and a call to make the switch.
Advertising & sponsorship
Put your business inside the conversation.
Reach the BERTHA community through The Switch! with sponsorships, sponsored stories, display placements, and multi-issue campaigns.
What's Inside
Every Issue of The Switch!, Every month
Vendor Spotlight
Each month we feature a merchant making waves — their story, their products, and how to find them on BERTHA.
Deals & Finds
Curated picks from across the marketplace — the best new products, limited offers, and hidden gems you need to know about.
Community Stories
Real stories from the African diaspora — entrepreneurs, buyers, and community builders connecting across continents through commerce.
Watch the story
See BERTHA in Action
Discover how The Switch! is connecting the African diaspora — one edition at a time.
Built for Two Audiences
One Newsletter. Infinite Value.
For Shoppers
Discover the best of the marketplace, delivered to your inbox.
Exclusive Deals
Subscriber-only discounts and early access to new products from top vendors.
Buyer Guides
Curated shopping guides by category, season, and occasion — always fresh.
New Arrivals
Be first to know when new vendors and products join the BERTHA marketplace.
For Vendors
Grow your business with a community that champions you.
Reach global Buyers
Get your products in front of an engaged, purchase-ready audience every month.
Growth Tips
Practical strategies to increase sales, optimize listings, and build your brand.
Success Stories
Learn from vendors who've scaled their businesses through the BERTHA community.
This month's Spotlight
Meet the Vendors Changing the Game
Every month, The Switch! shines a light on one extraordinary merchant — their journey, their products, and the community they're building. From artisan craftspeople in Accra to tech entrepreneurs in Atlanta, these are the stories that inspire.
Vendor spotlights drive real results: featured merchants report a significant increase in inquiries the month they're featured in BERTHA's The Switch!.
Apply for a SpotlightMarketplace News
From the Latest Issue
BERTHA Expands to New African Markets — Connecting Diaspora Commerce Like Never Before
From Nairobi to New York, Lagos to London — BERTHA's marketplace is growing. This month's edition of The Switch! spotlights the expansion and what it means for vendors and buyers across the globe.
Read the Full StoryCommunity Stories
One Diaspora. Every Continent.
BERTHA is more than a marketplace — it's a movement. The Switch! celebrates the connections being forged between African diaspora communities from Lagos to London, Nairobi to New York, Accra to Atlanta.
Every issue features real stories of community, commerce, and connection — the human side of the marketplace that numbers alone can't capture.
Read Community Stories
Lead the Movement in Your City
BERTHA Switch Ambassadors are on the ground — hosting events, recruiting vendors, and building the African diaspora economy community by community. Earn commissions. Get exclusive access. Make history.
💰
Earn Commissions
Get paid for every merchant vendor and customer you bring to BERTHA.
⭐
Exclusive Access
Early access to new features, editions, and BERTHA events, plus a 15% discount on all BERTHA Marketplace purchases.
📣
Marketing Support
Branded assets and talking points to spread the word.
🌍
Global Network
Connect with ambassadors across the US, UK, Canada, Caribbean, and Africa.
Free. Monthly. Powerful.
Join the Movement
Subscribers. Vendors. One community. Get The Switch! — the newsletter that's changing how the African diaspora shops and sells.